~ 48:20
"A word has been invented, "meme" – a meme is not the smallest unit of heredity. A meme is the smallest unit of meaning, of an idea. Ideas are made of memes. And I think the art community might function with more efficiency, in a production of visionary aesthetic breakthroughs, if we would think of ourselves as an environment modeled after the natural environment, where we as artists are tempting to create memes which enter an environment of other memes that are in competition with each other, and out of this competition of memes ever more appropriate, adaptive and suitable ideas can gather and link themselves together into higher and higher organisms."
— Terence McKenna, Opening the Doors of Creativity (1990)
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